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There are 40.6 million households in the U.S. that own a dog, and approximately 65 million dogs owned.*

Eight-out-of-ten dog owners buy treats for their dog. During an average month, almost seven-out-of-ten dog owners will purchase between one and two packages of treats.*

As reflected in the graph below a “special treat” is the most poplar gift purchased for a birthday.

  **

According to figures released by The American Pet Products Manufacturers Association (AAPMA) “the pet industry is truly top dog when is comes to spending. While other sectors have suffered during several years of weak economy, pet spending has doubled from $17 billion in 1994 to a projected $34.3 billion for 2004, a 100% growth”.

*According to the 2003-2004 APPMA National Pet Owners survey
** According to the 1998-2001 American Pet Association Pools

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